- The Complete Research Material is averagely 50 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦6,000
Get the complete project »
ABSTRACT
Basically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers.Some objectives of this study are;·
– To find out the role of segmentation in the marketing of NBC Plc products.·
– To find out if market segmentation of NBC Plc leads to increase customers patronage.Based on the above objectives, the researchers used primary and secondary data. Secondary data are collected from already done work like textbooks, dictionary, magazine etc. the sample size for the consumer was derives using borhey’s formular while census was used for relevant staff and wanyement.The data collected when analyzed using tables, frequencies and percentages. The analyzed data gave the following finding that market segmentation practice of NBC Plc leads to increased patronage of their products.Market segmentation practice of NBC Plc leads to increase in profit of the organization.
The researchers came up with the following recommendations.·
– NBC should stick to segmentation of their products because it increase their profit.·
– NBC PLc is advised to practice marketing segmentation because it reduces cost of operations.The researcher concludes that market segmentation not only help in serving the customers better but also increase the profit of the organization.
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
In this modern and dynamic world, marketers look at the overall market as a body consisting of many smaller parts whose elements have some common characteristics.They are mostly district from the entire market. For marketers entering a market, the total market must be divided into segment or division being similar character of wants and need or behaviours. This therefore, results to designing its own program, which will be developed for its best satisfaction. Adirika, Ebuen Nnohu (1997:40) noted that most marketers are two large for an organization market.According to Edoga and Ani (200:18) market segmentation is defined as the process of dividing the total market into several relatively homogenous groups with similar product interest.
This process according to them requires marketers to identify factors that effect purchasing decision so that consumer can be grouped accordingly. Adirika, Ebue and Nnohm (1997:30) sees marketing segmentation as the subdividing of a heterogeneous market into homogenous subset, groups of customers so that each subset can conceivably be selected as a separate market target to be reach with a district marketing mix.
They further noted that in practicing segmentation and consequently target marketing, organization endeavour to serve target markets that they are able to satisfy efficiently and effectively, and not just any group of buyers that seems to represent a sizeable market.These includes the marketing of drinks. Adirika (1992,2.9) believes that the battles for the heart, mind and pocket bookof the customers will be won by a block by block store by purchase, by purchases bases.
You either get what you want or your money back. T&C Apply
You can find more project topics easily, just search
-
SIMILAR ACCOUNTING FINAL YEAR PROJECT RESEARCH TOPICS
-
1. THE IMPACT OF FINANCIAL MANAGEMENT IN CORPORATE ORGANISATION (CASE STUDY OF SELECTED FIRM)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Investors all over the world put their money into a business with a view to having some return on...Continue Reading »Item Type & Format: Project Material - Ms Word | 150 pages | Instant Download | Chapter 1-5 | ACCOUNTING DEPARTMENT
-
2. INFLUENCE OF JOB SATISFACTION AND SELF ESTEEM ON ORGANIZATIONAL COMMITMENT OF CIVIL SERVANTS (A CASE STUDY OF NIGERIA IMMIGRATION SERVICE IN ANAMBRA S...
» ABSTRACT The study investigated the relationship between job satisfaction and self esteem on organizational commitment of civil servant among officers...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ACCOUNTING DEPARTMENT
-
3. THE IMPACT OF INVENTORY PLANNING AND CONTROL IN NIGERIAN BOTTLING COMPANIES
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Inventory in the form of raw materials, work in progress and finished goods constitutes significa...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ACCOUNTING DEPARTMENT
-
4. EFFECTS OF TERRORISM IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background to the study The entire world today is confronted with a plethora of challenges emanating from conflicts that ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ACCOUNTING DEPARTMENT
-
5. THE CONCEPT OF COST MANAGEMENT IN THE MANAGEMENT OF PUBLIC FUNDS (A CASE STUDY OF ENUGU STATE MINISTRY OF FINANCE AND ECONOMIC PLANNING)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study It has been said that government is the largest single in every country. This is because it cover...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ACCOUNTING DEPARTMENT
-
6. THE ROLE OF INSURANCE COMPANY IN MANAGEMENT OF RISK IN MEDIUM SCALE ORGANIZATION (A Study of Usmer Water Ventures, Uyo)
» ABSTRACT The main purpose and focus of this study was to investigate and bring to limelight the roles of insurance company in management of risk in me...Continue Reading »Item Type & Format: Project Material - Ms Word | 77 pages | Instant Download | Chapter 1-5 | ACCOUNTING DEPARTMENT
-
7. THE IMPACT OF SOCIO-CULTURAL FACTORS ON REPRODUCTIVE HEALTH A CASE STUDY OF ZARIA AND ITS ENVIRONS
» ABSTRACT The impact of socio cultural in the past shows little or no consideration of social taboo despite the work that was done; this is an attempt ...Continue Reading »Item Type & Format: Project Material - Ms Word | 43 pages | Instant Download | Chapter 1-5 | ACCOUNTING DEPARTMENT
-
8. BUDGETARY CONTROL AS A TOOL FOR DECISION MAKING IN AN ORGANIZATION
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Entrepreneurship stated when people began to produce more products that they required. As such th...Continue Reading »Item Type & Format: Project Material - Ms Word | 68 pages | Instant Download | Chapter 1-5 | ACCOUNTING DEPARTMENT
-
9. DESIGN AND IMPLEMENTATION OF DOCUMENT MANAGEMENT SYSTEM FOR COMPUTER SCIENCE DEPARTMENT OF UNIVERSITY OF PORT HARCOURT
» ABSTRACT This research project focuses on the development of a computerized and web based Document Management System for the Department of Computer sc...Continue Reading »Item Type & Format: Project Material - Ms Word | 93 pages | Instant Download | Chapter 1-5 | ACCOUNTING DEPARTMENT
-
10. IMPACT OF TAXATION AND TAX INCENTIVES ON FOREIGN DIRECT INVESTMENT IN THE NIGERIAN CAPITAL MARKET
» TABLE OF CONTENT Title Page i Declaration ii Certification iii Approval Page iv Dedication v Acknowledgement vi Table of Contents vii Abstract viii CH...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ACCOUNTING DEPARTMENT